CLIENT CASE STUDY · CUSTOM ROD BUILDING
Recon Rods.
A home for
custom craft.
A custom rod builder with a TikTok presence needed a professional home for the work. We built a website that makes the craftsmanship, the options, and the path to a custom build easier to explore.
- Client
- Recon Rods
- Industry
- Custom fishing rods
- Local pickup
- Grand Rapids area
- Website launched
- 2026
The starting presence
Before the dedicated website
A professional website launched
Design, hosting and SEO work
The work at the center
Build stories, choices and inquiries
01 / THE STARTING POINT
Craft worth seeing.
A business
taking shape.
Recon Rods began with a TikTok presence and an ambition to grow from a hobby into a credible custom rod-building business. The builder wanted a place where prospective customers could understand the work beyond a short video.
For a custom product, the details matter. An angler needs to see the craftsmanship, understand the choices, and know how a build can fit the way they fish.
The goal was to give Recon Rods a professional website that could tell those stories, showcase finished work, and make the first inquiry feel approachable.
Launched in 2026, the website created a dedicated home for the business’s work alongside its existing social presence.
02 / THE WEBSITE
Show the work.
Explain the possibilities.
Recon’s rod photography and build stories give visitors something concrete to explore. The website connects that craft with the decisions behind a custom rod.
Builds with a story
A gallery and individual past-build stories show the details of the rods and the fishing needs behind them, giving the work context beyond a product photograph.
A visual thread palette
Visitors can browse solid, metallic and effect thread colors. Supplier photographs help explain the range of possibilities before shades and availability are confirmed with the builder.
Choices made understandable
Grip materials and styles, reel seats, guides and a searchable rod-blank library give anglers a starting point for exploring both the look and the practical needs of a build.
Clear paths by fishing style
Dedicated steelhead and salmon pages introduce the work to anglers with different needs, with links into the custom-build process and inquiry form.
03 / THE CUSTOMER JOURNEY
Start with
how you fish.
Custom rod options can be extensive. The website’s guided build request begins with useful questions: the target species, the technique, where the rod will be used, and what the angler wants it to do.
Customers can arrive with specific preferences or ask for help deciding. The site explains the steps from discussing the fishing needs through the specification and quote to the build itself.
Component information supports that conversation. The builder confirms suitability and availability before a quote, so the options library serves as a planning resource rather than a promise that every component is in stock.
The inquiry is the beginning of a conversation about a custom build. The website helps customers know what to bring to it.
04 / EARLY CLIENT FEEDBACK
A new presence.
Early signs
of interest.
Recon Rods reports more rod inquiries and custom builds since the website launched. That is encouraging early feedback as the business establishes its professional presence.
Client feedback shared through the project team. It is too early to quantify results through a formal comparison or attribute the reported increase to the website.
05 / THE DELIVERED SCOPE
A website built
around the builder.
Benchmark Digital Solutions designed and built the website, provided hosting, and carried out SEO work. The result is a dedicated place to explain the business, share its craftsmanship, and guide prospective customers toward a conversation.
YOUR BUSINESS COULD BE NEXT
Give your work
a professional home.
Whether you are building a local service business or a custom product brand, we can help organize your work, explain your offer, and make the next inquiry easier.